This chart indicates the social visibility scores of selected apparel brands on social media networks in July and August 2016. The Spanish brand Zara reached a result of 100, representing the highest possible score. H&M's social visibility score, measuring the volume of discussions generated on social networks, was 53.89 points. The Swedish fashion company H&M generated gross sales of an amount of 25.5 billion dollars for the year 2015.
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Social visibility score of selected fashion brands on social media networks in July and August 2016*
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Brandwatch. (September 20, 2016). Social visibility score of selected fashion brands on social media networks in July and August 2016* [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/729691/fashion-brands-social-visibility-score-social-networks-world/
Brandwatch. "Social visibility score of selected fashion brands on social media networks in July and August 2016*." Chart. September 20, 2016. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/729691/fashion-brands-social-visibility-score-social-networks-world/
Brandwatch. (2016). Social visibility score of selected fashion brands on social media networks in July and August 2016*. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/729691/fashion-brands-social-visibility-score-social-networks-world/
Brandwatch. "Social Visibility Score of Selected Fashion Brands on Social Media Networks in July and August 2016*." Statista, Statista Inc., 20 Sep 2016, https://www.statista.com/statistics/729691/fashion-brands-social-visibility-score-social-networks-world/
Brandwatch, Social visibility score of selected fashion brands on social media networks in July and August 2016* Statista, https://www.statista.com/statistics/729691/fashion-brands-social-visibility-score-social-networks-world/ (last visited June 12, 2025)
Social visibility score of selected fashion brands on social media networks in July and August 2016* [Graph], Brandwatch, September 20, 2016. [Online]. Available: https://www.statista.com/statistics/729691/fashion-brands-social-visibility-score-social-networks-world/
