MercadoLibre: marketing spending 2014-2024

Published by
F. Watty,
Apr 11, 2025

Throughout 2024, MercadoLibre, Inc. invested nearly 2.2 billion U.S. dollars in marketing activities. That is an increase of about 26 percent compared to the expenditure reported a year earlier. Still, Mercado Libre's net revenue increased by nearly 44 percent from 2023 to 2024, reaching over 20.7 billion U.S. dollars.

Marketing spending of MercadoLibre, Inc. from 2014 to 2024 (in million U.S. dollars)

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Release date

February 2025

Region

LAC

Survey time period

2014 to 2024

Supplementary notes

*Data prior to 2022 comes from previous reports.

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