Mercado Libre: users by vertical 2022-2024| Statista

In 2024, MercadoLibre, Inc. had approximately 100 million unique active buyers. That is around 17 percent more than the 85 million users reported a year earlier. Mercado Libre operates in 18 Latin American countries, including its home country Argentina, and Brazil, where it is known as Mercado Livre.

Number of active users of MercadoLibre, Inc. from 2022 to 2024, by vertical (in millions)

Characteristic	Fintech monthly active users	Unique active buyers
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Release date

February 2025

More information

Region

LAC

Survey time period

2022 to 2024

Supplementary notes

The source defines fintech monthly active users as "Fintech payers and/or collectors [...], that, during the last month of the reporting period, performed at least one of the following actions during such month: 1) made a debit or credit card payment, 2) made a QR code payment, 3) made an off-platform online payment using our checkout or link of payment solutions while logged in to our Mercado Pago fintech platform, 4) made an investment or employed any of our savings solutions, 5) purchased an insurance policy, 6) took out a loan through our lending solution, or 7) received the payment from a sale or transaction either on or off marketplace."

The source defines unique active buyers as "users that have performed at least one purchase on the Mercado Libre Marketplace during the reported period."

Figures have been rounded.

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