Italy: areas to improve for a better promotion of national tourism in 2017

This statistic illustrates Italians' opinions concerning the areas of improvement for the promotion of national tourism in 2017. According to the survey results, around one in five respondents believed that Italian tourism should focus on the promotion of the cultural heritage assets. Another popular opinion, shared by 17 percent of respondents, was that improving price competitiveness would play a major role in the promotion of Italian tourism.