This statistic represents the results of a Statista survey in which U.S. women were asked if they purchase make-up products for themselves or their households. During the ******** survey, ** percent of respondents stated they bought powder.
This question was phrased by the source as follows: "Do you buy the following for yourself or your household?"
Percentage points not equal to 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 1, 2017). Women's make-up product purchases in the United States as of May 2017 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/733006/make-up-product-purchases-in-the-us/
Statista Survey. "Women's make-up product purchases in the United States as of May 2017." Chart. June 1, 2017. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/733006/make-up-product-purchases-in-the-us/
Statista Survey. (2017). Women's make-up product purchases in the United States as of May 2017. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/733006/make-up-product-purchases-in-the-us/
Statista Survey. "Women's Make-up Product Purchases in The United States as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/733006/make-up-product-purchases-in-the-us/
Statista Survey, Women's make-up product purchases in the United States as of May 2017 Statista, https://www.statista.com/statistics/733006/make-up-product-purchases-in-the-us/ (last visited July 12, 2025)
Women's make-up product purchases in the United States as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/733006/make-up-product-purchases-in-the-us/
