This statistic reports on the point of purchase (P-O-P) marketing budget allocation according to CPG merchandising executives in the United States as of June 2016, by type of display. According to the study, 60.3 percent of merchandising executives stated that they allocated their spending on temporary/promotional display.
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Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display
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Path to Purchase Institute. (July 12, 2016). Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute. "Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display." Chart. July 12, 2016. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute. (2016). Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute. "Point of Purchase (P-o-p) Marketing Budgets Allocation According to Cpg Merchandising Executives in The United States as of June 2016, by Type of Display." Statista, Statista Inc., 12 Jul 2016, https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
Path to Purchase Institute, Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display Statista, https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/ (last visited July 05, 2025)
Point of purchase (P-O-P) marketing budgets allocation according to CPG merchandising executives in the United States as of June 2016, by type of display [Graph], Path to Purchase Institute, July 12, 2016. [Online]. Available: https://www.statista.com/statistics/733335/us-pop-marketing-budget-allocation-by-display-type/
