This statistic reports on the perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by display type. According to the respondents, the use of permanent displays had increased their sales by 19 percent.
Advertisement
Advertisement
Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Path to Purchase Institute. (July 12, 2016). Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/733471/us-pop-marketing-influence-on-sales/
Path to Purchase Institute. "Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display." Chart. July 12, 2016. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/733471/us-pop-marketing-influence-on-sales/
Path to Purchase Institute. (2016). Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/733471/us-pop-marketing-influence-on-sales/
Path to Purchase Institute. "Perceived Increase in Sales Influenced by Point of Purchase (P-o-p) Marketing According to Cpg Merchandising Executives in The United States as of June 2016, by Type of Display." Statista, Statista Inc., 12 Jul 2016, https://www.statista.com/statistics/733471/us-pop-marketing-influence-on-sales/
Path to Purchase Institute, Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display Statista, https://www.statista.com/statistics/733471/us-pop-marketing-influence-on-sales/ (last visited July 05, 2025)
Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display [Graph], Path to Purchase Institute, July 12, 2016. [Online]. Available: https://www.statista.com/statistics/733471/us-pop-marketing-influence-on-sales/
