This statistic represents the results of a Statista survey in which U.S. women were asked what their reasons for using make-up are, broken down by age group. During the May 2017 survey, 83 percent of respondents aged 60 years and older agreed that one of the reasons is to look better.
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Women's reasons for using face make-up in the United States as of May 2017, by age group
English speaking female population who use face make-up at least once a month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Why do you usually use face makeup (foundation, concealer, powder, blush etc.)?"
Multiple answers were possible.
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Statista. (June 1, 2017). Women's reasons for using face make-up in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/733579/reasons-for-using-make-up-in-the-us-by-age/
Statista. "Women's reasons for using face make-up in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/733579/reasons-for-using-make-up-in-the-us-by-age/
Statista. (2017). Women's reasons for using face make-up in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/733579/reasons-for-using-make-up-in-the-us-by-age/
Statista. "Women's Reasons for Using Face Make-up in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/733579/reasons-for-using-make-up-in-the-us-by-age/
Statista, Women's reasons for using face make-up in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/733579/reasons-for-using-make-up-in-the-us-by-age/ (last visited June 20, 2025)
Women's reasons for using face make-up in the United States as of May 2017, by age group [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/733579/reasons-for-using-make-up-in-the-us-by-age/
