This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they personally used. During the May 2017 survey, some 54 percent of respondents aged 30 to 59 years used CoverGirl.
Most frequently used make-up brands according to women in the United States as of May 2017, by age group
English speaking female population that use make-up at least once a month and know at least one brand
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you usually use personally?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Most frequently used make-up brands according to women in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/733684/most-frequently-used-make-up-brands-in-the-us-by-age/
Statista Survey. "Most frequently used make-up brands according to women in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/733684/most-frequently-used-make-up-brands-in-the-us-by-age/
Statista Survey. (2017). Most frequently used make-up brands according to women in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/733684/most-frequently-used-make-up-brands-in-the-us-by-age/
Statista Survey. "Most Frequently Used Make-up Brands According to Women in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/733684/most-frequently-used-make-up-brands-in-the-us-by-age/
Statista Survey, Most frequently used make-up brands according to women in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/733684/most-frequently-used-make-up-brands-in-the-us-by-age/ (last visited May 17, 2025)
Most frequently used make-up brands according to women in the United States as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/733684/most-frequently-used-make-up-brands-in-the-us-by-age/
