Media spend in sports in India 2008-2023

Published by
Tanushree Basuroy,
Jun 25, 2025

Media spend on sports across India amounted to nearly ** billion Indian rupees in 2023. Cricket was the major contributor of the media spends. Media expenditure accounted for ********** of the entire sports market in India that year.

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Media spend in Indian sports from 2008 to 2023 (in billion Indian rupees)

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Release date

March 2024

Region

India

Survey time period

2008 to 2023

Supplementary notes

One Indian rupee is equal to 0.012 euros and 0.012 U.S. dollars as of May 2024.

Values have been rounded for clarity.

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