Internet ad spend in Italy 2024, by format

Published by
Michele Majidi
,
Apr 14, 2025

In 2024, video was forecast to be the most-invested in format of internet advertising in Italy, accounting for 39 percent of the total internet ad spending. Other display formats were expected to hold a share of 28 percent, making display (video and other formats) attract nearly two third of Italian internet ad spend.

Distribution of internet advertising spending in Italy in 2024, by format

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Statistic: Distribution of internet advertising spending in Italy in 2024, by format

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Release date

June 2024

Region

Italy

Survey time period

as of June 25, 2024

Supplementary notes

Forecast. 

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Statistics on " Digital advertising in Europe "

Other statistics that may interest you Digital advertising in Europe

Overview

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Major players

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Formats

8

Connected TV (CTV)

5

Social media

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Programmatic

7

Marketer insights

8

Further related statistics

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Digital advertising in Western EuropeDigital advertising in GermanyDigital advertising in the UKDigital advertising in SpainDigital advertising in Italy
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