Snapchat, owned by Snap Inc., is a popular mobile photo and messaging app. As of February 2025, 54.7 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of 45 percent of the photo and social media app.
Distribution of Snapchat users in the United States as of February 2025, by gender
Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Distribution of Snapchat users in the United States as of February 2025, by gender [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat users in the United States as of February 2025, by gender." Chart. February 25, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
DataReportal, We Are Social, Meltwater. (2025). Distribution of Snapchat users in the United States as of February 2025, by gender. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat Users in The United States as of February 2025, by Gender." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
DataReportal & We Are Social & Meltwater, Distribution of Snapchat users in the United States as of February 2025, by gender Statista, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/ (last visited June 05, 2025)
Distribution of Snapchat users in the United States as of February 2025, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
