The statistic presents the results of an online survey conducted in 2016 about luxury wrist watches consumers in Japan aspire to purchase, broken down by brand. The survey revealed that with ** percent the majority of the respondents wanted to buy Rolex watches.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Federation of the Swiss Watch Industry. (August 24, 2017). Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry. "Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand." Chart. August 24, 2017. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry. (2017). Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry. "Luxury Wrist Watches Consumers in Japan Aspire to Purchase as of 2016, by Brand." Statista, Statista Inc., 24 Aug 2017, https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry, Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand Statista, https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/ (last visited July 22, 2025)
Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand [Graph], Federation of the Swiss Watch Industry, August 24, 2017. [Online]. Available: https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/