Growth rate of direct selling in Europe 2015-2017

This statistic presents the growth rate of the direct selling industry in Europe from 2015 to 2017. In 2017, the growth rate of direct selling slowed, measuring at *** percent in the European Union (EU), compared to *** percent in 2015. At *** percent in Europe as a whole, direct selling growth rate showed a slight increase on the previous year. The retail average growth rate in the EU stayed the same over the two years between *** and 2016, at three percent, and slowed down to *** percent in 2017.
Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.