This statistic depicts the distribution of the fast moving consumer goods (FMCG) market share in India in 2015 with a forecast for 2020, by purchase type. According to the source, offline purchases accounted for 98.6 percent of the FMCG market in 2015 and was forecasted to decrease to 95.1 percent in 2020.
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Distribution of the fast moving consumer goods (FMCG) market share in India in 2015 and 2020, by purchase type
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TechSci Research, & ASSOCHAM. (November 2, 2016). Distribution of the fast moving consumer goods (FMCG) market share in India in 2015 and 2020, by purchase type [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/744409/india-online-and-offline-fmcg-market-share/
TechSci Research, und ASSOCHAM. "Distribution of the fast moving consumer goods (FMCG) market share in India in 2015 and 2020, by purchase type." Chart. November 2, 2016. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/744409/india-online-and-offline-fmcg-market-share/
TechSci Research, ASSOCHAM. (2016). Distribution of the fast moving consumer goods (FMCG) market share in India in 2015 and 2020, by purchase type. Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/744409/india-online-and-offline-fmcg-market-share/
TechSci Research, and ASSOCHAM. "Distribution of The Fast Moving Consumer Goods (Fmcg) Market Share in India in 2015 and 2020, by Purchase Type." Statista, Statista Inc., 2 Nov 2016, https://www.statista.com/statistics/744409/india-online-and-offline-fmcg-market-share/
TechSci Research & ASSOCHAM, Distribution of the fast moving consumer goods (FMCG) market share in India in 2015 and 2020, by purchase type Statista, https://www.statista.com/statistics/744409/india-online-and-offline-fmcg-market-share/ (last visited July 02, 2025)
Distribution of the fast moving consumer goods (FMCG) market share in India in 2015 and 2020, by purchase type [Graph], TechSci Research, & ASSOCHAM, November 2, 2016. [Online]. Available: https://www.statista.com/statistics/744409/india-online-and-offline-fmcg-market-share/