Size of China's rural online shopping market 2015-2024

Published by
Yihan Ma,
Mar 25, 2025

In 2024, the value of online retail transactions in rural China reached 2.69 trillion yuan, up from 2.49 trillion the previous year. That year, China's total online retail value amounted to nearly 15.5 trillion yuan.

Size of China's rural online shopping market from 2015 to 2024 (in trillion yuan)

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Release date

March 2025

Region

China

Survey time period

2015 to 2024

Supplementary notes

Figures have been rounded.

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of March 2025).

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