Scores range from 100 to -100 with a zero score indicating neutrality. Example: A score of 35 means that 35% more people said they were positive than negative about the brand. This question was phrased by the source as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" The source does not specify the number of respondents.
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YouGov. (January 31, 2025). Best perceived beer brands among consumers in the United States in 2025, by Buzz Score [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov. "Best perceived beer brands among consumers in the United States in 2025, by Buzz Score." Chart. January 31, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov. (2025). Best perceived beer brands among consumers in the United States in 2025, by Buzz Score. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov. "Best Perceived Beer Brands among Consumers in The United States in 2025, by Buzz Score." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/747787/consumer-beer-brand-perception/
YouGov, Best perceived beer brands among consumers in the United States in 2025, by Buzz Score Statista, https://www.statista.com/statistics/747787/consumer-beer-brand-perception/ (last visited April 21, 2025)
Best perceived beer brands among consumers in the United States in 2025, by Buzz Score [Graph], YouGov, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/747787/consumer-beer-brand-perception/