This statistic presents the ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017. According to the findings, 80 percent of consumers reported that social media allowed them to uncover unfair treatment by brands, and another 75 percent had stated that it provided them consumer power over brands.
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Sprout Social. (August 25, 2017). Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017 [Graph]. In Statista. Retrieved June 30, 2025, from https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social. "Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017." Chart. August 25, 2017. Statista. Accessed June 30, 2025. https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social. (2017). Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017. Statista. Statista Inc.. Accessed: June 30, 2025. https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social. "Ways in Which Consumers in The United States Believe Social Media Has Increased Accountability for Brands as of July 2017." Statista, Statista Inc., 25 Aug 2017, https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social, Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017 Statista, https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/ (last visited June 30, 2025)
Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017 [Graph], Sprout Social, August 25, 2017. [Online]. Available: https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
