Factors which influence men's innerwear purchase across India 2015

Published by Statista Research Department, Aug 16, 2016
This statistic shows the results of a survey among Indian men about the factors which influence the purchase of men's innerwear across India in 2015. During the survey period, shape and fit was important for the largest share of respondents, amounting to 75 percent, while the size of the pack was a factor for about seven percent.

Factors which influence men's innerwear purchase across India in 2015

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Release date

August 2016

Region

India

Survey time period

2015

Number of respondents

300+ men

Age group

18-50 years

Special properties

Among upper middle class, middle class and lower class across major metro cities.

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