Factors influencing grocery store selection among Canadians 2024

Published by
T. Ozbun,
Dec 13, 2024

The most important factor for Canadian grocery shoppers in determining where to shop in February 2024 was price, with about 82 percent of respondents choosing it as their first. The second most prevalent factor was product quality, with 75 percent of consumers saying it was important to them when picking shopping location.

Factors Canadian consumers considered when deciding where to shop for groceries as of February 2024

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Sources

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Release date

February 2024

Region

Canada

Survey time period

2024

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Consumers who shopped at grocery stores at least once a month and are the primary or shared decision-maker for household grocery shopping

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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