Net sales of Fenix Outdoor 2024, by geographic market
In 2024, the Swedish company Fenix Outdoor generated its highest net sales in Germany with 242.5 million euros, followed by the Americas with roughly 112 million euros in sales. In Sweden, Fenix Outdoor generated net sales of 82.4 million euros.
Fenix Outdoor International AG is selling low-weight outdoor products globally. The group's major markets are Germany, the Nordic countries and North America. The company sells Fjällräven and Tierra brand products, Primus camp stoves and lanterns and operates additionally the retail chains Naturkompaniet and Skandinavisk Hoyfjellsutstyr.