Share of sales of Björn Borg 2024, by country
In 2024, the sales share of Björn Borg was highest in Sweden and amounted to ** percent, followed by the Netherlands with a share of ** percent. The company made ** percent of its sales in Finland.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around ** markets, of which the focus is on northern Europe.