This statistic presents the frequency of internet users in the United States accessing Google, sorted by ethnicity. As of October 2017, it was found that 56 percent of Hispanic U.S. online users accessed Google several times a day.
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Frequency of Google use in the United States as of October 2017, by ethnicity
Characteristic
White
Hispanic
African American
Other
Several times a day
53%
56%
57%
58%
Once a day
13%
17%
13%
10%
A few times a week
12%
12%
11%
15%
About once a week
3%
6%
4%
6%
About once a month or less often
5%
2%
4%
2%
I don't have an account or do not use
15%
8%
11%
8%
0%10%20%30%40%50%60%70%
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Morning Consult. (October 6, 2017). Frequency of Google use in the United States as of October 2017, by ethnicity [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/760320/frequency-of-google-search-usage-by-us-users-ethnicity/
Morning Consult. "Frequency of Google use in the United States as of October 2017, by ethnicity." Chart. October 6, 2017. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/760320/frequency-of-google-search-usage-by-us-users-ethnicity/
Morning Consult. (2017). Frequency of Google use in the United States as of October 2017, by ethnicity. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/760320/frequency-of-google-search-usage-by-us-users-ethnicity/
Morning Consult. "Frequency of Google Use in The United States as of October 2017, by Ethnicity." Statista, Statista Inc., 6 Oct 2017, https://www.statista.com/statistics/760320/frequency-of-google-search-usage-by-us-users-ethnicity/
Morning Consult, Frequency of Google use in the United States as of October 2017, by ethnicity Statista, https://www.statista.com/statistics/760320/frequency-of-google-search-usage-by-us-users-ethnicity/ (last visited June 20, 2025)
Frequency of Google use in the United States as of October 2017, by ethnicity [Graph], Morning Consult, October 6, 2017. [Online]. Available: https://www.statista.com/statistics/760320/frequency-of-google-search-usage-by-us-users-ethnicity/
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