Loyalty program was the most important aspects to consumers when considering which convenience store to visit in the United States in 2023, with 30 percent of respondents choosing this option. In contrast, the least important in the decision making process was the store's billboard.
Aspects that influence consumers when choosing which convenience store to visit in the United States as of 2023
Characteristic
Share of respondents
Loyalty program
30
Word of mouth
23
Gas price app
23
Coupon
19
Mobile app offer
17
Availability of order ahead and pickup
13
Availability of drive-thru
12
Availability of contactless shopping
12
Mobile ordering
10
Promotion or message on social media
10
Email
9
Print ad
9
Text message
8
01020302.557.512.51517.522.52527.532.535
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Convenience Store News. (April 30, 2023). Aspects that influence consumers when choosing which convenience store to visit in the United States as of 2023 [Graph]. In Statista. Retrieved May 20, 2025, from https://www.statista.com/statistics/761035/factors-important-when-selecting-most-frequently-used-c-store-us/
Convenience Store News. "Aspects that influence consumers when choosing which convenience store to visit in the United States as of 2023." Chart. April 30, 2023. Statista. Accessed May 20, 2025. https://www.statista.com/statistics/761035/factors-important-when-selecting-most-frequently-used-c-store-us/
Convenience Store News. (2023). Aspects that influence consumers when choosing which convenience store to visit in the United States as of 2023. Statista. Statista Inc.. Accessed: May 20, 2025. https://www.statista.com/statistics/761035/factors-important-when-selecting-most-frequently-used-c-store-us/
Convenience Store News. "Aspects That Influence Consumers When Choosing Which Convenience Store to Visit in The United States as of 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/761035/factors-important-when-selecting-most-frequently-used-c-store-us/
Convenience Store News, Aspects that influence consumers when choosing which convenience store to visit in the United States as of 2023 Statista, https://www.statista.com/statistics/761035/factors-important-when-selecting-most-frequently-used-c-store-us/ (last visited May 20, 2025)
Aspects that influence consumers when choosing which convenience store to visit in the United States as of 2023 [Graph], Convenience Store News, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/761035/factors-important-when-selecting-most-frequently-used-c-store-us/
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