Market value of e-commerce B2C food & grocery in Italy 2017-2023

Published by Daniela Coppola, Jun 16, 2024
The value of purchases in the e-commerce B2C food & grocery sector in Italy increased significantly in the last years. The value recorded in 2017 was 0.8 billion euros, since then this figure grew steadily, and reached 4.4 billion euros in 2023.

Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros)

CharacteristicMarket value in billion euros
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Statistic: Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros)

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Osservatori Digital Innovation

Release date

December 2023

Region

Italy

Survey time period

2017 to 2023

Supplementary notes

Data refer to the value of e-commerce B2C purchases of Food&Grocery products by Italian web shoppers on Italian and foreign websites. Three components are included in the Food&Grocery: Food Grocery, Enogastronomy, and Food Delivery.
Figures have been rounded.

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