This statistic presents the average length of videos from top publishers on Instagram as of June 2017. According to the findings, BuzzFeed News had the longest average video duration of 60 seconds, while BuzzFeed Tasty come in at a close second with an average video length of 59 seconds.
Average length of videos from top publishers on Instagram as of June 2017
(in seconds)
Characteristic
Video duration in seconds
BuzzFeed News
60
BuzzFeed Tasty
59
Fox News
52.4
BBC News
43.6
CNN
42.2
Vogue
41.8
The Dodo
40.4
People Magazine
39.2
COMPLEX
28.6
Sports Illustrated
28.6
ESPN
26.4
Barstool Sports
20.8
HIGH SNOBIETY
19.5
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NewsWhip. (August 24, 2017). Average length of videos from top publishers on Instagram as of June 2017 (in seconds) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/762760/top-publishers-instagram-average-video-length/
NewsWhip. "Average length of videos from top publishers on Instagram as of June 2017 (in seconds)." Chart. August 24, 2017. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/762760/top-publishers-instagram-average-video-length/
NewsWhip. (2017). Average length of videos from top publishers on Instagram as of June 2017 (in seconds). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/762760/top-publishers-instagram-average-video-length/
NewsWhip. "Average Length of Videos from Top Publishers on Instagram as of June 2017 (in Seconds)." Statista, Statista Inc., 24 Aug 2017, https://www.statista.com/statistics/762760/top-publishers-instagram-average-video-length/
NewsWhip, Average length of videos from top publishers on Instagram as of June 2017 (in seconds) Statista, https://www.statista.com/statistics/762760/top-publishers-instagram-average-video-length/ (last visited May 12, 2025)
Average length of videos from top publishers on Instagram as of June 2017 (in seconds) [Graph], NewsWhip, August 24, 2017. [Online]. Available: https://www.statista.com/statistics/762760/top-publishers-instagram-average-video-length/
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