In 2024, almost half of the online shoppers in Spain reported buying fashion items up to **** times in the twelve months before the survey. Over the same period, just ** percent of respondents said they shopped in this category ** or more times.
consumers who bought fashion products (clothing/footwear/accessories) online in the past year
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original question: "¿Cuántas veces has comprado por internet moda (ropa, calzado, accesorios) en los últimos 12 meses?" (How many times have you purchased fashion (clothes, shoes, accessories) online in the last 12 months?)
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Elogia (Fashion Lab). (May 29, 2024). Distribution of fashion e-commerce shoppers in Spain in 2024, by purchase frequency [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/765187/share-from-netizens-what-bought-fashion-on-line-by-frequency-from-purchase-spain/
Elogia (Fashion Lab). "Distribution of fashion e-commerce shoppers in Spain in 2024, by purchase frequency." Chart. May 29, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/765187/share-from-netizens-what-bought-fashion-on-line-by-frequency-from-purchase-spain/
Elogia (Fashion Lab). (2024). Distribution of fashion e-commerce shoppers in Spain in 2024, by purchase frequency. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/765187/share-from-netizens-what-bought-fashion-on-line-by-frequency-from-purchase-spain/
Elogia (Fashion Lab). "Distribution of Fashion E-commerce Shoppers in Spain in 2024, by Purchase Frequency." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/765187/share-from-netizens-what-bought-fashion-on-line-by-frequency-from-purchase-spain/
Elogia (Fashion Lab), Distribution of fashion e-commerce shoppers in Spain in 2024, by purchase frequency Statista, https://www.statista.com/statistics/765187/share-from-netizens-what-bought-fashion-on-line-by-frequency-from-purchase-spain/ (last visited July 15, 2025)
Distribution of fashion e-commerce shoppers in Spain in 2024, by purchase frequency [Graph], Elogia (Fashion Lab), May 29, 2024. [Online]. Available: https://www.statista.com/statistics/765187/share-from-netizens-what-bought-fashion-on-line-by-frequency-from-purchase-spain/
