Online shoppers classified in the C income class made the largest share of digital buyers in Brazil in 2023, with 54 percent. AB shoppers, in turn, represented over 30 percent, whereas DE consumers amounted to less than 14 percent.
Distribution of digital buyers in Brazil in 2023, by consumer income class
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Associação Brasileira de Comércio Eletrônico. (November 25, 2024). Distribution of digital buyers in Brazil in 2023, by consumer income class [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. "Distribution of digital buyers in Brazil in 2023, by consumer income class." Chart. November 25, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. (2024). Distribution of digital buyers in Brazil in 2023, by consumer income class. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico. "Distribution of Digital Buyers in Brazil in 2023, by Consumer Income Class." Statista, Statista Inc., 25 Nov 2024, https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
Associação Brasileira de Comércio Eletrônico, Distribution of digital buyers in Brazil in 2023, by consumer income class Statista, https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/ (last visited May 05, 2025)
Distribution of digital buyers in Brazil in 2023, by consumer income class [Graph], Associação Brasileira de Comércio Eletrônico, November 25, 2024. [Online]. Available: https://www.statista.com/statistics/770052/e-commerce-brazil-buyers-income/
