In 2025, 73 percent of French people bought products online at least once a month. Only two percent of consumers had never made an online purchase in France.
Distribution of online buyers in France in 2024, by frequency
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OpinionWay. (February 13, 2025). Distribution of online buyers in France in 2024, by frequency [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay. "Distribution of online buyers in France in 2024, by frequency." Chart. February 13, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay. (2025). Distribution of online buyers in France in 2024, by frequency. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay. "Distribution of Online Buyers in France in 2024, by Frequency." Statista, Statista Inc., 13 Feb 2025, https://www.statista.com/statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay, Distribution of online buyers in France in 2024, by frequency Statista, https://www.statista.com/statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/ (last visited June 06, 2025)
Distribution of online buyers in France in 2024, by frequency [Graph], OpinionWay, February 13, 2025. [Online]. Available: https://www.statista.com/statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/