This statistic displays the value of annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019. In 2019, merchandise sales in this product category reached 128.4 billion U.S. dollars in sales. This was an increase of approximately 5.7 billion dollars from the previous year. The category accounted for 43.8 percent of all global retail sales of licensed merchandise.
Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*
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Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*
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License! Global, & Licensing International. (August 28, 2020). Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)* [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global, und Licensing International. "Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*." Chart. August 28, 2020. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global, Licensing International. (2020). Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global, and Licensing International. "Annual Global Retail Sales of Licensed Entertainment and Character Merchandise from 2014 to 2019 (in Billion U.S. Dollars)*." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
License! Global & Licensing International, Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/ (last visited June 06, 2025)
Annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019 (in billion U.S. dollars)* [Graph], License! Global, & Licensing International, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/777940/global-retail-sales-of-licensed-entertainment-and-character-merchandise/
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