Snap quarterly ARPU 2016-2025, by region

Published by
Stacy Jo Dixon,
May 21, 2025

Snapchat's average revenue per user (ARPU) was highest in North America in the first quarter of 2025, at 8.41 U.S. dollars. In Europe, this figure was 2.26 USD per user, while for the rest of the world it stood at 1.17 USD.

Snap's average quarterly revenue per user from 2nd quarter 2016 to 1st quarter 2025, by region (in U.S. dollars)

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Release date

April 2025

Region

Worldwide

Survey time period

Q1 2016 to Q1 2025

Supplementary notes

North America includes Mexico, the Caribbean and Central America.
Europe includes Russia and Turkey.

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