Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

Published by Statista Research Department, Feb 22, 2024
This statistic shows the results of a 2017 survey in which Millennials were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. During the survey, 30.7 percent of respondents said they always made sure a luxury item is sustainable or from an ethical brand before purchasing.

Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017

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Release date

July 2017

Region

Worldwide

Survey time period

2017

Number of respondents

1,005 respondents

Age group

20-30 years

Special properties

among respondents who have made one or more luxury goods purchases in the last six months

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Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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