In 2020, the average in-app spending for iPhone users in the United States amounted to 138 U.S. dollars, up 38 percent from the previous year. Between 2015 and 2020, the average in-app spending on iOS experienced a constant upward trend. In 2020, mobile gaming apps were the category with the highest average in-app spending for U.S. iPhone users.
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Average in-app spending per active iPhone in the United States from 2015 to 2020
(in U.S. dollars)
Characteristic
Avarege in-app spending in U.S. dollars
2020
138
2019
100
2018
79
2017
58
2016
47
2015
33
0255075100125150175
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9 to 5 Mac. (April 1, 2021). Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/783390/average-user-spending-iphone-apps-usa/
9 to 5 Mac. "Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars)." Chart. April 1, 2021. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/783390/average-user-spending-iphone-apps-usa/
9 to 5 Mac. (2021). Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/783390/average-user-spending-iphone-apps-usa/
9 to 5 Mac. "Average In-app Spending per Active Iphone in The United States from 2015 to 2020 (in U.S. Dollars)." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/783390/average-user-spending-iphone-apps-usa/
9 to 5 Mac, Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/783390/average-user-spending-iphone-apps-usa/ (last visited June 27, 2025)
Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars) [Graph], 9 to 5 Mac, April 1, 2021. [Online]. Available: https://www.statista.com/statistics/783390/average-user-spending-iphone-apps-usa/
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