Sales value of dietary supplements and vitamins in Sweden 2020-2024, by category

Published by M. Ridder, Apr 24, 2025

This statistic shows the sales value of dietary supplements and vitamins in Sweden from 2020 to 2024, by category. During the time under consideration, the total sales of dietary supplements and vitamins increased, from 1.3 billion Swedish kronor in 2020 to 1.6 billion Swedish kronor in 2024.

Sales value of dietary supplements and vitamins in Sweden from 2020 to 2024, by category (in million SEK)

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Release date

April 2025

Region

Sweden

Survey time period

2020 to 2024

Supplementary notes

* Supplements such as omega-3, lactic acid bacteria, minerals, combination products like multivitamin + omega/ ginseng (non-standard multivitamins consisting of vitamins and minerals only).

** Plant-based supplements such as garlic, rosehip, ginseng, combination products with several plants in solid form.

**** Includes liquid forms of combination dietary supplements. Liquid herbal supplements are included. This category does not include Juice concentrate of so-called superfruit, vitamin water or weight loss drinks.

*** Nutritious drinks used as dietary supplements and replacing meals (not meal replacements for weight control).

Some figures have been taken from previous publications.

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