This statistic illustrates the posting frequency of travel and holiday company owners who used Facebook to promote their businesses in Italy in 2015. According to the study, about one third of companies (34.9 percent) updated their Facebook page less than three times a week, while another third (33.7 percent) posted updates between three and five times a week. By contrast, a fifth of respondents updated their page more often than once a day.
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Paolo Ratto. (January 6, 2016). How often do you update your Facebook page? [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/783769/posting-frequency-of-tourism-companies-in-italy/
Paolo Ratto. "How often do you update your Facebook page?." Chart. January 6, 2016. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/783769/posting-frequency-of-tourism-companies-in-italy/
Paolo Ratto. (2016). How often do you update your Facebook page?. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/783769/posting-frequency-of-tourism-companies-in-italy/
Paolo Ratto. "How Often Do You Update Your Facebook Page?." Statista, Statista Inc., 6 Jan 2016, https://www.statista.com/statistics/783769/posting-frequency-of-tourism-companies-in-italy/
Paolo Ratto, How often do you update your Facebook page? Statista, https://www.statista.com/statistics/783769/posting-frequency-of-tourism-companies-in-italy/ (last visited May 16, 2025)
How often do you update your Facebook page? [Graph], Paolo Ratto, January 6, 2016. [Online]. Available: https://www.statista.com/statistics/783769/posting-frequency-of-tourism-companies-in-italy/