Reasons business travelers are not part of a hotel loyalty program in Europe 2017

Published by Statista Research Department, Dec 10, 2024
This statistic presents the main reasons business travelers are not part of a hotel loyalty program in selected European countries. According to the 2017 survey, 35.7 percent of respondents from the UK said it takes too long to accumulate points/rewards, compared to 23.2 percent of respondents from Spain.

What is your main reason for not being part of a hotel loyalty program?

CharacteristicI prefer variety: It doesn't interest me to visit the same hotels or hotel chainIt takes too long to accumulate points/rewardsI don't know what it isThe rewards don't appeal to meIt's too complicated to understand
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Showing entries 1 to 5 (5 entries in total)
Statistic: What is your main reason for not being part of a hotel loyalty program?

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Source

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Release date

November 2017

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000*

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year

Method of interview

Online survey

Supplementary notes

* 1200 respondents per country.

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