Penetration rate of supermarket chains in the Netherlands 2024, by chain

Published by
T. Ozbun
,
Apr 9, 2025

As of May 2024, Albert Heijn was by far the supermarket chain with the highest penetration rate in the Netherlands, boosting a share of close to 84 percent. This means that more than three quarters of Dutch households did their grocery shopping at Albert Heijn in 2024. On the other end of the list was discounter chain Aldi, which had a penetration rate of approximately 25 percent.

Leading grocery stores' penetration rate in the Netherlands in 2024, by store brand

CharacteristicPenetration rate
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Showing entries 1 to 6 (6 entries in total)
Statistic: Leading grocery stores' penetration rate in the Netherlands in 2024, by store brand

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Sources

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Release date

May 2024

Region

Netherlands

Survey time period

May 2024

Supplementary notes

Penetration rate is defined by the source as the share of households who have visited a given supermarket chain in the last four weeks.

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Statistics on " Supermarkets in the Netherlands "

Other statistics that may interest you Supermarkets in the Netherlands

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Leading supermarket chains

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Albert Heijn supermarkets

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Jumbo supermarkets

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Shopping behavior

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Supermarkets in the NetherlandsSupermarkets in the U.S.Supermarkets in the United Kingdom (UK)Supermarkets in Mexico Supermarkets in Spain
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