The graph shows data on the main sources of information regarding financial products and services in Chile. On a survey carried out in 2016, approximately
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percent of respondents said that the most influential source of information about financial products and services was advertising from financial institutions. In addition, up to
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percent of respondents stated that the main channel of institutional advertising was the financial institution's own staff.
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Leading sources of information about financial products and services in Chile in 2016
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Original question: "¿Cuáles de las siguientes fuentes de información siente que influyen más cuando usted decide elegir algún producto de las entidades financieras (bancos, financieras, cooperativas, etc.)? "
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Superintendencia de Bancos e Instituciones Financieras (Chile), & CAF - Banco de Desarrollo de América Latina. (December 15, 2016). Leading sources of information about financial products and services in Chile in 2016 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile), und CAF - Banco de Desarrollo de América Latina. "Leading sources of information about financial products and services in Chile in 2016." Chart. December 15, 2016. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile), CAF - Banco de Desarrollo de América Latina. (2016). Leading sources of information about financial products and services in Chile in 2016. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile), and CAF - Banco de Desarrollo de América Latina. "Leading Sources of Information about Financial Products and Services in Chile in 2016." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile) & CAF - Banco de Desarrollo de América Latina, Leading sources of information about financial products and services in Chile in 2016 Statista, https://www.statista.com/statistics/790240/chile-sources-information-financial-services/ (last visited July 12, 2025)
Leading sources of information about financial products and services in Chile in 2016 [Graph], Superintendencia de Bancos e Instituciones Financieras (Chile), & CAF - Banco de Desarrollo de América Latina, December 15, 2016. [Online]. Available: https://www.statista.com/statistics/790240/chile-sources-information-financial-services/
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