Leading boxed white wine brands sold in Vínbúðin stores in Iceland 2021
In 2023, white wine boxes of the brand Montalto Pinot Grigio were the most sold product out of this category in Vínbúðin stores in Iceland, with a sales volume of roughly 72,000 liters. Two Oceans Fresh & Fruity ranked second, with a sales volume of roughly 64,000 liters. A little over 53,000 liters of Inycon Chardonnay Pinot Grigio were sold that year in the state-run chain of alcohol stores.