Leading bottled white wine brands sold in Vínbúðin stores in Iceland 2023
In 2023, white wine of the brand Don Simon Chardonnay Airen was the most sold product out of this category in Vínbúðin stores in Iceland, with a sales volume of around 49,000 liters. Barefoot Pinot Grigio ranked second, with a sales volume of roughly 33,000 liters. A little more than 26,000 liters of Montalto Pinot Grigio were sold that year in the state-run chain of alcohol stores.