This statistic shows the share of purchases that are loyalty driven in comparison to those that are shopping driven across selected retail categories in the United Kingdom (UK) in 2017. Across all the categories in the selected list, product purchases are predominately shopping driven. For cereal products, only one-third of consumers make the same brand choices from one purchase to the next, while two-thirds shop around.
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Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017
* The source used it's Customer Decision Journey (CDJ) database, which includes 350 brands and the recent purchase decisions of 125,000 customers regarding those brands across 30 categories.
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Consultancy.uk. (July 5, 2017). Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/793873/loyalty-drive-purchases-by-category-united-kingdom-uk/
Consultancy.uk. "Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017 ." Chart. July 5, 2017. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/793873/loyalty-drive-purchases-by-category-united-kingdom-uk/
Consultancy.uk. (2017). Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017 . Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/793873/loyalty-drive-purchases-by-category-united-kingdom-uk/
Consultancy.uk. "Share of Purchases That Are Loyalty Driven versus Shopping Driven across Selected Retail Categories in The United Kingdom (Uk) in 2017 ." Statista, Statista Inc., 5 Jul 2017, https://www.statista.com/statistics/793873/loyalty-drive-purchases-by-category-united-kingdom-uk/
Consultancy.uk, Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/793873/loyalty-drive-purchases-by-category-united-kingdom-uk/ (last visited July 06, 2025)
Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017 [Graph], Consultancy.uk, July 5, 2017. [Online]. Available: https://www.statista.com/statistics/793873/loyalty-drive-purchases-by-category-united-kingdom-uk/
