This statistic shows the apps used most frequently by women in Italy in 2019, broken down by category. According to data, messaging apps were the most used, followed by social networks. 67 percent of female users regularly made use of mail and search engines apps. On average, women regularly used up to six apps on their mobile devices.
Mobile apps used by Italian women in 2019, by category
This question was phrased by the source as follows: "Pensa alle APP che hai installato sul tuo smartphone, quali delle seguenti utilizzi regolarmente?" More than one answer was possible.
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Ipsos. (June 5, 2020). Mobile apps used by Italian women in 2019, by category [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/793878/apps-used-most-often-by-women-in-italy/
Ipsos. "Mobile apps used by Italian women in 2019, by category." Chart. June 5, 2020. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/793878/apps-used-most-often-by-women-in-italy/
Ipsos. (2020). Mobile apps used by Italian women in 2019, by category. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/793878/apps-used-most-often-by-women-in-italy/
Ipsos. "Mobile Apps Used by Italian Women in 2019, by Category." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/793878/apps-used-most-often-by-women-in-italy/
Ipsos, Mobile apps used by Italian women in 2019, by category Statista, https://www.statista.com/statistics/793878/apps-used-most-often-by-women-in-italy/ (last visited April 20, 2025)
Mobile apps used by Italian women in 2019, by category [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/793878/apps-used-most-often-by-women-in-italy/