Market size of film industry in India 2017-2027

The size of the Indian film industry dipped to *** billion Indian rupees in 2024. Industry experts attributed the decline to multiple factors, such as the limited number of big-name blockbuster releases that year. This was coupled with the underperformance of several big-budget films across languages at the box office. However, forecasts predict film revenue to resurge by 2027.

Indian Box office

India has one of the oldest and the largest film industries globally, with Bollywood reigning over the box office. Prior to the advent of the COVID-19 pandemic, India’s box office revenue grossed over *** billion Indian rupees. Post-pandemic, the return of movie-goers to theaters led to average movie ticket prices growing.

The rise of OTT platforms across India

Video streaming services, or over-the-top (OTT) platforms, gained immense popularity among Indians, especially, during the pandemic and subsequent lockdowns, when they were restricted to their homes. The online video market in India comprises a mix of global and local players contending for the attention of over *** million users. However, none of these streaming platforms have been able to penetrate the market quite like YouTube.