In 2024, the average number of weekly brand posts on Facebook was 4.19 across all examined verticals. The leading media brands produced an average of 61.9 posts on their social network every week. In contrast, food and beverage brands generated an average of 1.9 posts weekly, the lowest among all verticals. Additionally, whilst Influencers posted fewer than the average number of posts per week, they generated the high levels of engagement, as did Higher Ed industries.
Average number of weekly brand posts on Facebook in 2024, by vertical
Characteristic
Number of Facebook posts per week
Media
61.9
Sports Teams
25.2
Higher Ed
6.4
Nonprofits
5.5
Retail
4.7
Financial Services
4.3
Total
4.19
Tech & Software
3.8
Home Decor
3.6
Influencers
3.5
Fashion
3.4
Travel
3.1
Health & Beauty
2.9
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Data is based on "representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
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Rival IQ. (February 25, 2025). Average number of weekly brand posts on Facebook in 2024, by vertical [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ. "Average number of weekly brand posts on Facebook in 2024, by vertical." Chart. February 25, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ. (2025). Average number of weekly brand posts on Facebook in 2024, by vertical. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ. "Average Number of Weekly Brand Posts on Facebook in 2024, by Vertical." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ, Average number of weekly brand posts on Facebook in 2024, by vertical Statista, https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/ (last visited May 05, 2025)
Average number of weekly brand posts on Facebook in 2024, by vertical [Graph], Rival IQ, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
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