Weibo's monthly active users Q1 2019-Q1 2025

Microblogging platform Weibo has shown signs of recovery in its monthly active user size since the autumn of 2024, after a temporary decline. In the quarter-over-quarter comparison, the Chinese social media giant gained ***** million monthly active users in the first quarter of 2025, totaling**** million users.

What is Weibo?

Launched in 2009, the Chinese equivalent of X (formerly known as Twitter) has become the leading microblogging site in its home country. Combining features of X and Facebook, Weibo supports multimedia posts, comments, and microblogs. It is popular for entertainment content, celebrity gossip, and interactive marketing campaigns.

Weibo versus X (formerly Twitter)

While both Weibo and X serve as social media outlets for sharing updates and engaging with followers, their operational environments, regulatory landscapes, and user experiences differ significantly due to their geographic and cultural contexts. X is often used for news dissemination, public debates, and live event updates. Weibo, on the other hand, puts more emphasis on celebrity interactions and social commerce. It is thus an effective platform for influencer marketing and brand collaborations.