In 2024, leading media brands posted 49.9 times per week on X (formerly known as Twitter), well above the median across all examined industries. By comparison, fashion brands on X/Twitter generated an average of 0.02 tweets on a weekly basis. Retail brands tweeted 0.33 times per week on average, whilst influencers published posts around 1.54 times per week.
Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical
Companies selected had active presence on X/Twitter with a minimum of 1,000 followers
Supplementary notes
Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry".
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Rival IQ. (February 25, 2025). Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. "Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical." Chart. February 25, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. (2025). Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. "Average Number of Weekly Brand Posts on X (Formerly Twitter) in 2024, by Vertical." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ, Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical Statista, https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/ (last visited June 06, 2025)
Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical [Graph], Rival IQ, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
