X/Twitter brand post engagement 2024, by vertical

Published by
Stacy Jo Dixon
,
Apr 7, 2025

In 2024, the average engagement rate for sports teams' posts on X (formerly Twitter) was 0.073 percent, the highest engagement rate of all selected industries. Overall, fashion, food and beverage, health and beauty, and home decor brand posts achieved the lowest engagement rates of all selected industries. Moreover, the average engagement rate of brand posts on X/Twitter was 0.015 percent. Brands posting on Facebook achieved an average engagement rate of 0.046 percent.

Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical

CharacteristicAverage engagement rate per post
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Showing entries 1 to 13 (15 entries in total)
Statistic: Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical

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Release date

February 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."

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