Advertising spending APAC 2021, by medium
In 2021, the highest expenditure in advertising spending in the Asia-Pacific region went into internet marketing, approximately 118.4 billion U.S. dollars. In comparison, just over 1.5 billion dollars were spent on advertising in cinemas that year.
An increasingly digital region
The Asia-Pacific region has undergone a digital transformation throughout the past few decades. As such, its advertising industry has acclimatized to the region’s new, digital culture. By 2021, it has been estimated that there will be an even greater focus on digital advertising formats over traditional advertising. Social media is expected to play a significant role in the digitization of Asia Pacific’s ad economy, with the number of monthly Facebook advert clicks already increasing per user.
Different mediums of advertising
The Asia-Pacific region is famed for its advertising sector, ranking in second place globally after North America in terms of advertising spending. Previously, Asia-Pacific nations spent significant amounts of money on traditional forms of advertising, such as newspapers, magazines, radio, and television. However, the region has begun to focus on digital advertising, with expectations that digital advertising spending will increase in the Asia Pacific region. As internet penetration throughout the region continues to increase and more citizens gain internet access, increasing the digital ad spend appears to be the next logical step for Asia Pacific, as digital advertising can appeal to a larger audience.
An increasingly digital region
The Asia-Pacific region has undergone a digital transformation throughout the past few decades. As such, its advertising industry has acclimatized to the region’s new, digital culture. By 2021, it has been estimated that there will be an even greater focus on digital advertising formats over traditional advertising. Social media is expected to play a significant role in the digitization of Asia Pacific’s ad economy, with the number of monthly Facebook advert clicks already increasing per user.
Different mediums of advertising
The Asia-Pacific region is famed for its advertising sector, ranking in second place globally after North America in terms of advertising spending. Previously, Asia-Pacific nations spent significant amounts of money on traditional forms of advertising, such as newspapers, magazines, radio, and television. However, the region has begun to focus on digital advertising, with expectations that digital advertising spending will increase in the Asia Pacific region. As internet penetration throughout the region continues to increase and more citizens gain internet access, increasing the digital ad spend appears to be the next logical step for Asia Pacific, as digital advertising can appeal to a larger audience.
