E-commerce consumer spending in Japan 2024, by category
In 2024, consumer spending on fashion purchased online amounted to **** billion U.S. dollars. That year, the fashion category was by far the leading consumer goods category.
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Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars)
Source
In cooperation with
Release date
February 2025
More information
Region
Japan
Survey time period
2024
Supplementary notes
According to the source, the figures are based on estimates of full-year consumer spending in 2024, and include only B2C.Â
1 U.S. dollar equals 155 Japanese yen or 0.98 euros as of February 2025.Â
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We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/802545/japan-e-commerce-spend-by-category/
We Are Social, und DataReportal, und Meltwater. "Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars)." Chart. February 25, 2025. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/802545/japan-e-commerce-spend-by-category/
We Are Social, DataReportal, Meltwater. (2025). Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/802545/japan-e-commerce-spend-by-category/
We Are Social, and DataReportal, and Meltwater. "Value of E-commerce Consumer Expenditure in Japan in 2024, by Category (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/802545/japan-e-commerce-spend-by-category/
We Are Social & DataReportal & Meltwater, Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars) Statista, https://www.statista.com/statistics/802545/japan-e-commerce-spend-by-category/ (last visited June 28, 2025)
Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars) [Graph], We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/802545/japan-e-commerce-spend-by-category/
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