The leading factor consumers in Japan pay attention to when purchasing ice cream in retail stores was the flavor as revealed in a survey conducted in October 2024. More than ** percent of respondents stated that they paid attention to their flavor preferences when buying ice cream at supermarkets and convenience stores, with brand preferences following as the second most named factor.
Original question: "When you buy ice cream, do you chose the product based on the brand or the flavor? Please name the aspects you pay attention to when buying ice cream at supermarkets and convenience stores."
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Japan Ice Cream Association. (January 22, 2025). Main factors influencing ice cream purchases in Japan as of October 2024 [Graph]. In Statista. Retrieved June 22, 2025, from https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. "Main factors influencing ice cream purchases in Japan as of October 2024." Chart. January 22, 2025. Statista. Accessed June 22, 2025. https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. (2025). Main factors influencing ice cream purchases in Japan as of October 2024. Statista. Statista Inc.. Accessed: June 22, 2025. https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. "Main Factors Influencing Ice Cream Purchases in Japan as of October 2024." Statista, Statista Inc., 22 Jan 2025, https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association, Main factors influencing ice cream purchases in Japan as of October 2024 Statista, https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/ (last visited June 22, 2025)
Main factors influencing ice cream purchases in Japan as of October 2024 [Graph], Japan Ice Cream Association, January 22, 2025. [Online]. Available: https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
